In today’s digital world, Many business owners may think that having a website is not important for business. It’s doesn’t matter your business is small or large, If you don’t have a website then it’s a big loss to your business because it’s direct impact to your sales.
According to Survey, 85% customers said they trust a business with a website. Nowadays, There is no excuse for not having website for business. Whenever you start a new business it required huge capital and advertisement. If you have a website then it can provide you an awesome marketing platform at low cost. It will help you to deliver your products or services to your customers and do advertisement of your business. The website can easily cut the huge cost of traditional advertising.
#1 Increase Trust
As we told on beginning, Most people in the today Digital World would not trust a business if they don’t have a website. When people are looking for any your product/service they immediately search your business website for more information.
No matter what your business and your revenue, If you don’t have a website you not only lose the opportunity to get infront of potential customers as well as may people might think your business is not legal. Your business website will give a professional look, 24/7 online presence and increase the trust of your customers.
#2 Market Expansion & Saving
As your website is accessible 24/7 to anyone from all over the world. Anyone from any country can easily find your company and know about your services, products and about your business from their smartphones and desktop computers. A website allows you to expand your target audience.
Online advertisement is very effective and cut the huge cost of traditional advertising. News Paper, Catalogs and brochures can be still helpful, but what if you need to make some changes on information or want to share some important news or announcement with your customers and colleagues? With a website you can manage everything from one place anytime. You can easily update the information, share news and announcements. Your customers and colleagues can easily find them on your website. It will save your time and marketing dollars.
#3 Online Competitor & Growth Opportunity
Website become a very important tool to build your business because of the growth of the internet and the popularity of smartphones and desktops. If your business doesn’t have competition or lack of competition for your products and services that means it’s a weakness not a strength.
An online competitor is an online business that target a similar audience who may sell same or similar products/services like your business. Without website your business will get only local competitor near by you and limited audience. But, With website you will get thousands of online competitor too.
For Example: If any potential customer search “Keyword name” on search engines (i.e. Google, Bing, Yahoo). With a good website, quality content and proper competitive analysis of your website is shown on that search list. The customer will click on your website and will know about your products/services and business information. They can easily order or contact you through your website. It will help your business to grab lot’s of new growth opportunity and making it stand out 24/7.